Small Business Resources - Tips and TricksHow much is it worth to you if someone tweets about your new product or service, whitepaper or webinar? Enough to give them free access, a discount, or time-limited access?

Think about it. Twitter is fast becoming the place for your potential target audience to pick up on news about you, but maybe your potential customers do not even know you exist. But they may be in the network or following someone who does know about you.

By offering a simple payment option i.e. with just a Tweet, Facebook or LinkedIn mention for free access to a white paper, or to your upcoming webinar, or even for a tool or software that you wish to promote, you could raise awareness very simply.

It’s not always about hard cash…

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology