Small businesses that are taking the first steps in developing a search engine optimisation (SEO) capability should consider setting up a blog.

This is the view of Econsultancy writer Kevin Gibbons, who explained such a website "can help with both social media marketing and organic SEO".

Staff at the firm should contribute to the site with "useful, industry-specific" posts, he stated, adding writing guest entries for other sites is another way to raise the profile of a brand.

"Make sure you only guest for popular industry blogs, though, don't waste too much time writing content for weak websites," he observed.

Enterprises should also consider targeting their search engine optimisation at a local audience, Mr Gibbons stated – something an internet marketing services firm may be able to assist with.

Dave Chaffey, another Econsultancy writer, recently said businesses making use of search engine optimisation services need to take social trends into consideration in order to generate the best possible returns.

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