Google users now have the ability to block certain sites if they do not want to see them in their search results.
The move, which comes into affect for English-language sites today (March 11th), may further encourage businesses to make use of internet marketing services to ensure their site is not shunned by web users for being of low quality.
Google's new feature allows people to prevent particular domains from showing up in their search results in future, however the settings are linked to a person's Google account, meaning they will not be applied until the user signs in.
"We're adding this feature because we believe giving you control over the results you find will provide an even more personalised and enjoyable experience on Google," the company said on its official blog, adding it will be available to those who have the latest versions of Chrome, Internet Explorer or Firefox installed.
The search engine recently rolled out its Instant Preview feature for smartphones, giving some iOS and Android users the ability to see a snapshot of a page before visiting it.
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