Billions of potential customers have been exposed to website marketing services through the Google Display Network since the search engine acquired DoubleClick in 2008.

According to new data released by Google, an estimated 33 billion consumers headed to marketers' websites immediately after seeing advertisements produced by businesses that participate in the firm's platform.

Spending on display ads on sites that are included in the Google Display Network is now five times higher than it was three years ago and the internet giant said in an entry on its official blog that it has been working to "make the display advertising landscape a better, simpler place for users, publishers and marketers", since purchasing DoubleClick.

The company is set to introduce further features this year and is about to begin a beta test that will enable buyers on its advertising exchange to run video ads on YouTube by bidding in real time.

Last week, Google introduced an option that allows web users to block specific websites from their search results.

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