OK, that might be a slightly over-hyped view, and will undoubtedly fall foul of all those female driver jokes, but there is an opinion piece doing the rounds that seems to imply that females are:
a) setting up more new e-commerce and internet companies than men
b) supporting social and internet sites more than men
c) spending more online than men
Missed the Mumsnets in your targeting? Maybe you shouldn’t lose a percentage of your market who have serious spending power….
Not just spending power in the consumer markets, but also in the commercial markets.
There are a growing number of business executives and owners who are women. This is an indisputable fact which is regularly reported.
It is an interesting piece, and undoubtedly, as the world returns to work on Monday, it will be forwarded, shared, taken to pieces, debated and annihilated – depending on gender.
Why not continue that debate in your boardroom, amongst the sales team, ask the receptionists, check your customer info?
My personal point of view is that I know who has to make the calls, ask for directions, deal with online purchases, update the sites/status and answer the tweets…..