One has to ask what Google is doing when sites such as this show up in the top 10:

Pirate Trike Hire – 08:47
Index of /. [ICO], Name · Last modified · Size · Description. Apache Server at www.piratetrikehire.co.uk Port 80.
www.piratetrikehire.co.uk/ – Cached –

Anyone who has surfed the Net will recognise this as a standard holding page for an unconfigured website. However, it seems Google does not view it as such, and deems fit to put in the top 10 for “rent trike uk”.

Standard server results such as this indicate a non-updated, unvisited, uncared for website. Surely they should automatically be excluded from the SERPS?

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology