Advertising, social media marketing, and even SEO is no longer about the tricks that get clicks. Your carefully planned online marketing campaign can go wrong at the touch of a button these days. And Facebook knows that.

So, Facebook Studio is being launched in the next few weeks, and this will allow companies to drill down into the basics of “what makes a great ad campaign”.

What may make this different is the transparency being offered to advertisers. This may no longer be about how great your ad agency thinks the creative is, but what a much wider audience (Facebook) thinks of it, and where you should put your hard earned bucks.

Will it force companies to be creative? Only time will tell.

Have you seen results through Facebook advertising, either traditionally or socially and virally (ie through wall posts or polls)?

I’m currently involved in a very interesting social experiment for Quakebook – a charity book created on twitter with a FB group.

Whilst not a purely commercial concern, many of the lessons learnt through our marketing are, or should be, of interest to many. How do you actually grab eyeballs? And when you have those eyeballs loking at your online shop window or feet crossing your e-commerce doorstep, how do you convert?

Maybe this is where the Facebook Studio might prove immensely valuable? However, I would add a hefty dose of common sense into the mix too.

If your ad agency can communicate, as individuals and as a company, with others in the street, you could be onto a winner. If the world they live in revolves around champagne on a Friday, nicking all the pens from events (yep, I’ve been at those events with ad execs!), and talking in tongues, ask yourself how well your ad campaign will work.

It’s a brave new world. Enjoy the opportunities.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology