This is not a sight you are likely to see very often.

Twitter is alive with the hashtag #bbcblackout as it turns out that our seemingly infallible Aunty has lost her DNS.

The BBC has engineers on the task, but it will be interesting to hear from ISPs tomorrow whether the absence of the ubiquitous BBC has affected traffic usage during the downtime. iPlayer has been seen as responsible as putting a considerable strain on some players.

We now have high level BBC Execs apologising on Twitter – good crisis management. Let everyone know as quickly as possible what is happening, or just that you are aware it is happening and are looking into it.

Steve Herrmann, Editor of the BBC News website just tweeted:
steve herrmann BBC news tweet

We will keep you updated!

A tense 45 minutes later – she’s back, seemingly unharmed.

Rory Cellan-Jones (BBC Tech correspondent) deserves the prize for best tweet:

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology