This is the opinion of Rutger Steenbergen, who said in an article for Rinf News that readers are often lazy when browsing the web so if they do not find what they are looking for quickly, they leave a page.
Consequently, the expert claimed that "less is therefore almost always more" when creating content to be featured on online portals.
"Write short paragraphs, use bullets, short paragraphs and attracting sub-headlines," he advised.
Mr Steenbergen said it is important to try every means possible to grab the attention of visitors to a site and to ensure that it is retained.
The expert added that text should be compelling and needs to invite action on the part of the person reading it.
Earlier this month, writing for the same publication, Adam Thompson said keywords should be used throughout content, but that efforts should be made to fit them in naturally.
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