Companies hoping to use social media sites to improve their search engine optimisation (SEO) campaigns may want to consider including links in Twitter posts.

In an article for Search Engine Journal, SEO consultant Wasim Ismail noted that the microblogging site may be particularly useful now that Google is displaying tweets in search engine results pages.

He recommended adding "effective keywords" to accompany links and said posting these a number of times could help to maximise exposure.

"Putting your links on your posts will aid your link building activities … [and] has the potential of giving a wider web presence," he stated.

The expert noted that spending time working on a strong Twitter campaign could help firms to build their online brand as well as strengthen their SEO efforts.

Earlier this month, AnnMarie Hanlon said in a piece for Smart Insights that Twitter is a particularly useful tool for marketers targeting consumers.

She suggested creating separate Twitter accounts to promote products and manage customer service issues.

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