He recommended adding "effective keywords" to accompany links and said posting these a number of times could help to maximise exposure.
"Putting your links on your posts will aid your link building activities … [and] has the potential of giving a wider web presence," he stated.
The expert noted that spending time working on a strong Twitter campaign could help firms to build their online brand as well as strengthen their SEO efforts.
Earlier this month, AnnMarie Hanlon said in a piece for Smart Insights that Twitter is a particularly useful tool for marketers targeting consumers.
She suggested creating separate Twitter accounts to promote products and manage customer service issues.
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