Google adds +1
No, it’s not a mechanism to invite a friend or partner to a party…it’s the Google equivalent of the ‘Like’ button or ‘digg’.

Your +1s will show in your public profile, although you can keep them private if you choose to. Therefore, internet marketing companies should set up a public profile on a Google account so that they can add +1s for clients and valuable links. In addition, it seems that +1s will also be featured on PPC ads, as well as, shortly, on websites.

Find out more from the official Google video on +1:

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology