When writing material for search engine optimisation (SEO), the content should be high quality and original, it has been claimed.

Writing for StuckOn, Matt Jones noted that Google tends to look for material that is individual.

He suggested that a unique article with material not found elsewhere is likely to rank higher on search engine results pages.

"Stick with quality. Quality is good," he stated.

Mr Jones added that it is also inadvisable to "steal content" from other sources, because Google has started to crack down on "recycled, scraped or otherwise used content".

Indeed, he asserted that even having a small amount of this sort of material on a website could have a negative impact on the overall SEO of the page.

This comes after Fruitition's president and founder Brad Anderson told Direct Marketing News that Google is still the dominant search engine that those optimising websites try to rank highly on.

News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies. 

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