Companies looking to upgrade their search engine optimisation capability may be interested to hear that Bing increased its market share last month, new figures have shown.

According to the latest report from Experian Hitwise, the proportion of US queries via Bing-powered search rose from 28.48 per cent in February to 30.01 per cent in March, while those via bing.com increased from 13.49 per cent to 14.32 per cent.

This meant requests via Bing-powered search rose by five per cent compared with the previous month, following a four per cent hike in February.

Yahoo! experienced a rise from 14.99 per cent to 15.69 per cent in March, with the remaining 69 sites in the Hitwise Search Engine Analysis report accounting for 5.58 per cent of all user requests.

Google, meanwhile, saw its figure fall by three per cent over the same period.

In terms of success rate – the proportion of searches that end in a visit to a website – Yahoo! and Bing achieved the highest levels, with 81.14 per cent and 80.32 per cent respectively in March.

Fewer than two-thirds of Google searches result in a click-through, however, according to the report.

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