New figures released by web monitoring agency comScore have revealed that Google has increased its share of the US search market by 0.3 percentage points, news which may interest firms looking to develop a search engine optimisation strategy for the site.

The statistics revealed the company was responsible for 65.7 per cent of core searches in March, while Microsoft's Bing service also saw a rise in its market share, moving up from 13.6 per cent to 13.9 per cent.

Search engines to lose ground in the month were Yahoo! and Ask.com, which fell by 0.4 and 0.1 percentage points respectively.

The comScore figures also showed there were 16.9 billion core searches performed in March, a ten per cent increase from the previous month, with Google handling 11.1 million of these.

Recently, another monitoring service, Hitwise, announced that Yahoo! offered that highest success rate for searches in March, with 81.14 per cent of queries resulting in a visit to a website.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
 

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