Growing use of social gaming on sites such as Facebook could present a new opportunity for internet marketing services providers to exploit.
This is the view of Nathan McDonald, managing partner at We Are Social, who suggested that it can be an excellent way for brands to engage with their customers.
He added that the sector is currently seeing "exponential" growth as more people spend time on social networks, adding firms should be considering how best they can tap into this market in order to better participate in the sector and reach more users.
"You might play a social game five times a day, five days a week for ten minutes at a time – if you think about that kind of level of engagement compared to traditional media, it's a very different beast," Mr McDonald stated.
Recently, a study conducted by research firm Park Associates estimated that revenues from social gaming should exceed the $5 billion (£3.06 billion) mark by 2015.
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