In the latest in our series of team member profiles we met with Owen Wassell, Search Marketing Assistant, to get his take on social media, his new role at ClickThrough and which Alfred Hitchcock film is his number one.

Who are you? – Owen Wassell, Search Marketing Assistant here at ClickThrough.

When did you start at ClickThrough? – I joined ClickThrough in March 2011.

What will you be doing at ClickThrough? – I will be providing SEO support, making sure all of the SEO activities on my clients accounts are delivered on time.

What were you doing before you arrived at ClickThrough? Where did you work? – I was working for an events company based in Liverpool. My role was as a photographer and web designer. I would take photographs of various events including the Grand National race at Aintree and then upload the photographs onto a website I had designed. I would then employ some SEO techniques to get these pages ranking. I was also working as a freelance photographer, taking actor headshots and doing some work with modeling agencies and various Liverpool based magazines.

What accounts/clients have you worked on before? – I have worked for Aintree Racecourse, Haydock Racecourse, Matalan and had photographs published in the Liverpool Echo, Liverpool Life, Object of Dreams and other Liverpool based publications.

What are you most proud of in your career to date? – I was very proud the first time I saw one of my photographs published. Also doing a job that I really enjoy.

What do you love about your job? – I love the wide range of clients I work with and working in a fast paced industry that is constantly evolving. No two days are the same and you are constantly kept on your toes with updates to search engine algorithms. It’s great to work with people who know so much about online marketing and are always more than happy to share their knowledge and experience.

What do you think is the number one thing for online marketers to watch out for in the next year? – I think Social media is probably the number one thing to watch. Facebook and Twitter are already having massive impacts on how online marketers work especially in the SEO world.  Also search engine algorithm updates are always keeping us on our toes.

Who do you most admire and why? – One of the people that I most admire is Robert King. He is a brilliant photojournalist and despite having little experience had the bravery to get on a plane and fly to Bosnia to report on the conflict there. His photographs were better than many of the professionals, proving you don’t need fancy equipment to take great photographs.

What is your favourite book? – I am a big fan of Phillip K Dick, Franz Kafka, JD Salinger and Dostoevsky. I would say ‘Crime and Punishment’ is my favourite book.

What is your favourite film? – I really like Alfred Hitchcock films and old film noir. I would probably say ‘Vertigo’ is a big favourite.

Name your top three songs? – 1. ‘Psycho Killer’ by Talking Heads. 2. Anything by The Specials. 3. Something by Bob Dylan but it’s too difficult to pick one.

What do you like doing in your spare time? – I enjoy photography and music. I play guitar, drums and piano. I spend a lot of time restoring old pianos too. I also like spending time with friends.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.