Without an online marketing strategy, many businesses with suffer if not find it impossible to grow online without the use of SEO, PPC and social media according to econsultancy.com.
With this in mind you would have thought that more companies would want to get their online activities in-house but statistics have suggested that a growing number are outsourcing their work to outside marketing agencies.
The survey asked 900 client-side advertisers and agencies and found that companies who handled their own SEO and PPC campaigns themselves dropped from 51 per cent in 2010 to 44 per cent at the start of 2011’s first quarter.
Those handling paid search in-house also fell from 47 per cent to 38 per cent over the same period of time.
As well as the SEO and PPC campaigns many companies are also outsourcing their social media voice, with most outside marketing agencies offering the social media maintenance as part of their packages.
Great news for search marketing agencies.