Advertisers that use Google's AdWord's search engine marketing services may be interested to hear that the company has introduced its Instant Previews feature to paid results.

This will allow users the ability to preview an ad's landing page before clicking, which may benefit online marketing service providers as they will not be charged for a person using a preview.

Inside AdWord's team member Dan Friedman stated: "By allowing potential customers to preview your site before they arrive, Instant Previews helps you get even more highly qualified traffic to your site".

The service was introduced to organic search results last November and the extension to pay per click ads will be rolled out across Google's national sites over the next few weeks, beginning with the US from this week.

Recently, it was stated by the Internet Advertising Bureau that 2010 was a record year for spending on internet marketing services, with paid search the main source of revenue.

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