LinkedIn have decided to make the most of their 90+ million members and have created a LinkedIn News section which highlights the stories referenced by their members on the website.

These are split into categories such as Marketing & Advertising Industry, IT, Online Media, Telecommunications etc, allowing users to quickly find the top stories of the day being shared across the LinkedIn network.

This complements the Signal service which brings together all the news from those within your own network on LinkedIn, and both services offer a great opportunity for companies to disseminate news about their own businesses across a wide audience. Stories are picked up by the number of “Shares” and tweets so it is worth building your network of followers across both Twitter and LinkedIn to encourage promotion of your items.

Once again, this is a reminder that you need to be constantly creating content which can be shared amongst and beyond your followers.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology