Businesses and consumers who click on ads on the Internet should feel safe in the knowledge that when entering personal financial information, it is protected.

That’s the message from AdWords, who will be changing their policy to protect people’s financial information from May 17th according to adwords.blogspot.com.

AdWords say that their policies focus on transparency, user safety and security and will be adding three additional requirements to existing AdWords policies that cover disclosure of personal financial information.

The changes to the policies will include clear, accessible disclosure information with the changes meaning that a description must be easily accessible to the end-user on how their details will be used before any financials are inputted.

Opting out of Internet marketing from other companies will also be made clearer giving the end-user a clear path of opting out.

All advertisers will now be required to use SSL when collecting payments from consumers or collecting financial information.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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