Bing, the search engine from Microsoft, have announced a new partnership with Research In Motion’s BlackBerry devices to further their search options and default maps
CEO of Microsoft Steve Ballmer took to the stage at BlackBerry World 2011 in order to announce the new partnership. He claimed search options on future devices would be Bing and will be integrated at OS level, meaning that switching to other search engine providers is not an option for users.
Search engine marketing firms involved in BlackBerry mobile will have to alter their strategy in order to integrate with the new partnership.
A blog post from the Bing team confirms the partnership: “Central to this collaboration, Blackberry devices will use Bing as the preferred search provider in the browser and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally.”
“These new experiences highlight how the mobile landscape is changing. Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go.”
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