The value of Apple as a brand has taken a complete upsurge taking over from Google as the most valuable global brand according to Millward Brown reported in marketingmagazine.co.uk.

The technology giant has also jumped ahead of IBM after the brand’s value rose 84 per cent this year to $153.3b from sales of the iPhone 4, iPad and iPad 2 as well as their traditional range of desktop and laptop computers.

The survey looked at attitudes to companies, market valuations, analyst reports and risk profiles.

It also found that Google’s brand value slipped by 2 per cent to $111.5b despite being the leading search engine and Internet marketing company, seeing hundreds of businesses paying them to get higher in Google rankings.

McDonald’s rankings rose two places, now seeing them as number four in the most valuable global brand.

The survey also saw British brand Vodafone remain a strong contender in the rankings but slipped two places to number 12 being valued at $43.6b.

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