According to Google have added a site speed tool to its analytics to improve the quality of their service to users.

Google prides itself on speed and is reported to be obsessed with providing customers with an instant search, and its love of speed isn’t a ‘suit yourself if you don’t like it’ situation, the speed will impact both Google AdWords page quality and actual Google SERP, so the company are trying to create a faster experience for all users.

In the meantime, while Google figure out ways in which to improve their speed, there are a number of search engine optimisation, code and design tactics that can help users load pages more quickly.

The site speed tracker looks at all the information related to the load speed of pages and will give you indications of which pages are loading the quickest, which browsers aren’t responding at all and which demographics are experiencing difficulty.

To take full advantage of this tool, you must enable the new Google analytics, then enable the time tracking features and you must install the new Google analytics code provided.

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