The Advertising Standards Authority (ASA) have reported a fall in complaints for ad campaigns compared to this time last year according to brandrepublic.com.

It has found that the decrease amounted to around 13 per cent over the past year with the number of advertising campaigns by marketing agencies also falling by 6 per cent.

According the the organisation’s annual report, they received over 25,000 complaints over 13,074 marketing campaigns during 2010, with these complaints being made up from public standing at 96 per cent.

Other industry complaints reported to take up 4 per cent of the remaining complaints either from rival brands or other industry competitors.

Among some of the companies ordered to change or withdraw their ad campaigns were some of the biggest names in business, including Sony PlayStation, BT and sports brand, Reebok.

In total ASA ordered 2,226 companies to change their ads following complaints.

The most complained about advert from last year was Paddy Power’s TV advert that saw a blind footballer kicking a cat, which attracted 1,313 complaints from the public with the reasons mainly focusing on the unfairness to the blind.

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