New statistics released yesterday have revealed that more companies are spending more of their marketing budgets on mobile paid search than ever before.
The survey compiled by SEMPO State of Search Report found that 22 per cent of the respondents budgets were spent locally on targeted paid search.
In the US the same question was asked to companies and it found that a greater proportion of companies pay per click marketing budgets were being allocated to local search, actually figures were 37 pr cent for agency respondents and 23 per cent for clients.
The results also indicated that thanks to the smartphone revolution there was more than definitely going to be an upsurge in mobile paid search shortly will many companies allocating marketing budgets to this specific area.
PPC budgets will need to be increased to allow for the inclusion of mobile paid search strategies if other areas of paid search are to remain the same and budgets weren’t decreased elsewhere.
The actual number of companies using mobile search as part of the already strong marketing strategies has doubled in the last year from 8 per cent to 16 per cent.