A new report out today has suggested that businesses should include podcasts as part of the their online content marketing strategy as suggested by one expert on iPhone News Online.

Most companies will consider online PR when compiling their online strategy but the use of podcasts is being overlooked according to expert Derek Gordon, saying they were the ‘least embraced’.

He said: “Increasingly, podcasts are a popular way for people to get information, to learn or to be entertained.

“Moreover, it can be a great way for your content to stand out from the crowd, especially if you use meta-tags wisely and properly optimise the recordings for search on the web and in iTunes.”

Things to consider when creating the podcasts are the headlines and the copy surrounding the recording, saying these are ‘critical’ in so much that they should be accurate and reflect your keyword strategy.
Companies should also consider re-purposing existing content within podcasts as he says this is a ‘highly effective way’ to create a full and consistent marketing strategy.

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