Following on from a conference in San Francisco today, TV companies are being advised to look at their social media marketing campaigns after crucial figures were revealed by Facebook.
A the TV of Tomorrow conference, Facebook’s director of media partnerships told attendee’s that more than 275 million users of the social networking site have Liked a television programme on the site.
In addition those that have liked a show, Like around six shows at a time, meaning that a total of 1.65 billion Likes of TV shows are being seen on Facebook.
Recommendations from Justin Osofsky were now that TV studios should consider increasing their marketing campaigns on Facebook to take advantage of the millions of users on their to attract more viewing figures.
According to Osofsky they can increase and ‘strengthen fan loyalty, increase viewership, and sell merchandise.’
Major shows such as Family Guy, South Park and Glee have spent minimal on advertising but have converted their online presence massively.
Other bonuses to TV shows using Facebook is to make announcements on episode times, offer preview vido clips as well as stream shows through the web.
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