An SEO expert has said that integrating Pay Per Click (PPC) into search marketing campaigns can help to achieve better organic search results.

This method allows for much more intelligent optimisation according to expert Aaron Bradley.

He told Search Engine Lane;

“The actual conversion rate of paid search keywords can provide an important data-based clue for organic keyword targeting. At a page level, trying to decide which of a number of topically similar, but semantically different keywords to target is made immeasurably easier when PPC data is available.”

This marketing strategy works along that lines that the most successful keywords can be tracked and used to dive the most traffic to a site.

The website Search Marketing Gurus recently suggested that pay-per-click was undergoing changes in response to the ever-altering search marketing environment.

News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.

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