In the months leading up to the May 23 album release of her Born This Way album, and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use internet marketing and social media to promote themselves and connect with fans.

The promotional campaign further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, and GaGa famously beat President Obama to 10 million followers on Twitter.

“Gaga and her team are some of the best marketers around; they understand the importance of integrating social with traditional media, engaging audiences in real-time, and most of all, telling a story that is relatable and worth spreading,” said Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC.

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