UK websites are being given one year to comply with EU cookie laws, the Information Commissioner’s Office has announced.

This seeks to reassure the industry that there will be “no overnight changes”.

The EU’s Privacy and Communications Directive came into force yesterday and requires user’s consent before using cookies – the text files that help organise and store browsing information.

The government said that it was looking for a “business-friendly” solution and believed in light-touch regulation.

“We recognise that some website users have real concerns around online privacy but also recognise that cookies play a key role in the smooth running of the internet,” said communications minister Ed Vaizey.

The changes will mean internet marketing companies need to address website visibility for SEO campaigns.

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