Richard Chapman, our new SEO Account Executive is the latest team member to sit under the uncompromising glare of our Blog’s spotlight, and shares his thoughts on mobile and which veteran footballer is the person he most admires.

Who are you? – Richard Chapman, the  new SEO Account Executive @ ClickThrough.

When did you start at ClickThrough? – I joined ClickThrough in May 2011 – so just completed my first month!

What will you be doing at ClickThrough? – I am part of the SEO team working on the Sk:n, Peugeot, Angel Springs and Halfords accounts, managing a range of SEO activities including blogs, articles, videos and press releases.

What were you doing before you arrived at ClickThrough? Where did you work? – My previous job was as Head Of Communications at Business Link West Midlands. However, most of my Digital Marketing experience comes from running club events, managing a record label (Bloc Beatz Records) and and a small internet radio station called HouseNationUK.com.

What are you most proud of in your career to date? – One of my proudest moments was wining a contract for Bloc Beatz to sell on Beatport.com, the industry leading download store for electronic dance music. This really helped give the label credibility and has allowed us to attract bigger artists and producers into 2011.

What do you love about your job? – I love the fact I now get to work within a subject that interests me and that I enjoy learning about. It’s faced paced and always changing which makes everyday a different challenge. ClickThrough also seems like a great place to work so far, everyone has been very friendly and welcoming.

What do you think is the number one thing for online marketers to watch out for in the next year? – I think 2010 was the year of Social Media and that will keep expanding even more so into 2011. The next thing I think to watch out for is companies using QR codes and a swing towards more mobile marketing.

Who do you most admire and why? – Sir Bobby Charlton. To come back to football after almost quitting at a young age (due to losing almost all his team mates and friends in the Munich Air Crash) took a lot of courage. Going on to win the European Cup and World Cup – well, his Knighthood was deserved.

What is your favourite book? – I don’t read books to be honest … my head is normally looking at a screen (even outside of ClickThrough) reading articles and watching videos on the latest music production plugins and hints & tips!

What is your favourite film? – I like series epics like Lord of the Rings, Star Wars, and Harry Potter; anything from Marvel & DC Comics ….. (yes, I am a bit of a geek). However, my favorite film is ‘Signs’, which came out before M. Night Shyamalan went rubbish and wrote ‘The Happening’.

Name your top three songs? –

Being a DJ and muso in general I like all sorts from Metallica to Deadmau5. However, the top three in my record bag have to be; 1. Energy 52 – Café Del Mar (Nalin & Kane Three n One Mix) 2. Red Carpet – Alright (Brad Carter Remix) 3. Deadmau5 – Faxing Berlin (Piano Acoustic Version).

What do you like doing in your spare time? – In my spare time I’m normally sat in my home studio. I like making music, messing with video/audio and anything new media really. I also watch a lot of films and I go to the iMax quite a lot. I will be off to see Thor, Transformers 3 and Pirates of the Caribbean 4 this summer! Plus the usual social nights out on the town … unless I’m stuck in a DJ booth with a pair of headphones on!

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.