Major search engines are teaming up under the launch of schema.org. This shows the search engines uniting to make a HTML markup for structured data to be used on the search results display easy and more manageable for webmasters.
This markup language is typically used by search engines to show richer content in the results. Like for recipe results, ratings, reviews, etc.
Google, Bing and Yahoo announced this development together and Vanessa Fox at Search Engine Land explained the reason behind the move;
“The search engines will be using this meta data solely to enhance the search results display for now, much like is already done with Google’s ‘rich snippets’ and was done with Yahoo’s SearchMonkey.
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