OK, this is Part 2 of the weekend’s social media update. Part 1 is about Klout and Google’s +1 and and….

Empire Avenue. You *must* have heard of it by now. I am pretty amazed that it fell under our radar for over a year, but we are one of the first UK Internet marketing agencies to actually pick it up.

For brands, companies, agencies and individuals (CEOs etc), this is a great tool. There will shortly be an Empire Avenue “book” from Clickthrough Marketing for our clients to show how you can best leverage this for your social media strategy – both with your social media marketing agency and in-house to maximise those tweets, Facebook likes, Twebevents, Instagr.am to best advantage for your business.

Empire Avenue capitalises on the value of your brand and company by listing you on the Empire Avenue stock exchange. If you ever wondered what value your social media strategy had, wonder no more. Your share price and scores will reflect the value for all to see. And you will reach an ever-increasing global audience with your products, content and brand image.

Next….has to be Apple’s Developer Conference today – WWDC. Rumours of iCloud etc as well as major iOS developments, may yet put the jitters into other global players such as Google and Microsoft today. There are only a few hours remaining before Steve Jobs does his, “….one more thing”. Switch off from Apple’s announcements today at your peril. They will undoubtedly be social, mobile, and take a substantial market share over the coming months/years. Because that is what Apple do. Just because you do not have an iPhone/iPad/iPod/Mac, does not mean that a growing number of your customers don’t.

Meanwhile, we are seeing a massive growth in the number of events held in cyberspace. Today’s take a look/see is twebevents. And today’s example of the off the wall things you can do with a phone and a broadband connection is #twicket

Clickthrough Marketing has social media consultants who are willing and able to think out of the box. And keep you up to date with social media strategy, and ahead of your competitors. Because we are already doing it.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology