Internet advertising surpassed $26 billion in 2011, and a relatively small group of experts can help you make the most from this marketing strategy. Here a few of those experts give some snippets of advice for a successful PPC Campaign:
“Buying ad ‘clicks’ is so addicting even experienced advertisers blow their budget on worthless web traffic,” said PPC Mindmeld speaker Perry S. Marshall, Co-author, The Ultimate Guide to Google AdWords. “I refer to it as the AdWords ‘stupidity tax.’ The ‘click’ is just one element in the system.”
“Unlike traditional media where there’s a published rule book everyone has access to, the key advertising platforms are making it up as they go,” said David Szetela, CEO of Clix Marketing, President of NoNoyz.com and a PPC Mindmeld speaker. “It’s like the NBA changing the 3-point arc halfway through the season and then again after Game 3 of the Finals. You have to constantly be in learn-mode.”
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