With Comparison Ads, Google provided a way for advertisers, to create more relevant and targeted offers for users searching on Google.com.

Now, a new service has launched, called  Google Advisor, a new user-friendly interface for comparison offers, including AdWords Comparison Ads.

Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.

Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web.  Google Advisor aims to make financial research faster and easier, and will be an important development for PPC ads.

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