The Scottish Advertising Awards is to be relaunched this year as the Scottish Creative Awards.

The new event is designed to reflect the changing face of the industry and will celebrate all facets of the marketing communications mix including advertising, design, digital and strategy.

“This is still very much a creative awards show,” said events managing director Lynn Lester, “Other schemes already do a superb job in terms of recognising the likes of effectiveness. This award is primarily about celebrating great ideas.

“It will also be an opportunity to showcase what the Scottish marketing communications scene as a whole can offer clients.”

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