Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”.
Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus.
He said pay-per-click search could have a huge contribution to the mobile market – as it allowed consumers to search for products, find out where to buy them locally, then go and buy them using their phone as a contactless payment point.
According to The Drum magazine, Schmidt said that market alone could equate to “trillions of dollars” in future, and businesses could offer discounts to shoppers choosing to buy in this way.
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