User-graded search results have been introduced by Google in an effort to give recommendations more weight in search.

The +1 feature was rolled out worldwide this week – allowing people who use the search engine to see how many people would recommend a website.

The signposts will be added to both organic search results, and adverts – meaning businesses utilising search engine optimisation can get a boost from their customers.

Google says the move should drive more traffic to sites with numerous +1, and will help filter out irrelevant content or results.

Writing at Google’s official Inside AdWords blog, Dan Friedman explained: “We expect that personal annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they’ll end up on your site.

“Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better, now, at a global level.”


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