One area of search engine optimisation that has often been overlooked is simple question and answer information.

Many people still use questions in search times – such as “How do I…?” or “Where can I…?” questions.

By providing meaningful answers that are pertinent to your business, you can help drive up this curious traffic to your site.

Yahoo! Answers, for instance, has already tapped into this potential, and regularly shows up near the top of search results – and especially if the search terms are phrased as a question.

There are several other ‘answers’ sites, which also get good rankings because they have concise, relevant and sensible answers and advice which match search term questions.

Your keywords can become an important part of this strategy, so it’s worth asking a question yourself: if I were a customer wondering if would benefit from my business, what questions would I ask to find out?

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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