Properly search engine optimised videos are 53 times more likely to turn up in the first page of Google results, according to new research.

Forrester Research found companies which use video for search engine marketing were getting higher search results ranking than text-based content.

Both YouTube and Facebook can provide great video marketing avenues for businesses.

Facebook provides easy options to share video content, and hopefully push it viral, and you can get interested people ‘tagged’ in relevant video, to show up on their profile page.

YouTube has a great Google-powered search engine, and is the go-to site for people looking for video content. Picking the right SEO keywords could lead to a lot more traffic coming to your video on YouTube, and, hopefully, following up by visiting your site for more information.

With social media networks now launching integrated video chat options, the internet is finally moving into the realm of video over traditional content – and businesses which get this right will reap the rewards.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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