International Business Machines are planning for the launch of a new product that will allow businesses to deliver targeted Internet marketing to devices, according to reports.

The development has been made to keep in line with the popularity growth of online shopping on mobile devices.

From Monday (July 18), companies will be able to access the technology to collect and then analyse customer browsing and purchasing data – spread out across various platforms – enabling marketing campaigns and special offers to be specifically tailored to the customer – regardless of whether the original site is viewed via mobile phone or PDA.

Craig Hayman, general manager of IBM industry solutions, said: “What we know is that customers switch channels, maybe doing research at home online, checking out sites on mobile phones and checking out Twitter feeds.”

He added that the new product would allow companies to keep track of customers switching between the channels.

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