‘Insurance’ has been found to be the keyword that fetches the highest price per click in Google AdWords PPC marketing, according to insurancejournal.com.

Word Stream, based in Boston, who conducted the study, found that 24 per cent of the most expensive keywords related to the term – including any search phrase containing the word insurance.

The findings also found that a staggering 97 per cent of the revenue made by Google came through advertising on its sites – which over the last four quarters amounts to $32.2 billion.

‘Loans’, ‘Mortgage’, ‘Attorney’ and ‘Credit’ were the other keyword categories that rounded out the top five on the list.

Chief technology officer and founder of Word Stream, Larry Kim, stated that the companies with a higher level of lifetime customer value were represented more in the study’s results.

Keywords that feature in the most competitive categories have been known to make up to $50 per click.

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