Many small independent businesses are finding their SEO efforts are falling short because of poor methods offered by some consultants or web designers, according to an article on independentretailer.com.
With this in mind, the site has provided a number of warning signs that could point towards examples of poor SEO technique.
Here are just a few:
- Your SEO consultant is unable to advise you on how localised search, personal search, social media, or mobile devices should fit in your overall website design and strategy; instead simply telling you that they can get you a good ranking on page one.
- You measure your site around six months after its launch, only to find it’s less than 50 per cent visible on the Internet.
- The designer of your website creates you a turnkey site that is said to be optimised correctly for search engines, without actually giving you any access to alter or add to the site.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.