Yahoo has announced that it will be launching a web analytics service, on a limited basis starting this week, primarily aimed at small business and e-commerce sites, but rolling out in to 2009 and beyond.

Considering Google’s ubiquity in the free web analytics space, Yahoo’s move could be seen to be brave, although they offer three reasons why their product is better than the competition.

  1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
  2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
  3. Ease-of-Use and Flexibility

Much more information about the service is available on the Yahoo Web Analytics beta site.

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