Many small businesses are taking the steps to make their content SEO friendly to increase web traffic.

However, according to an article published by Search Engine Watch, there are ‘geo-specific optimization’ measures that can be taken – to ensure those clicking through to a site are relevant.

Here is just a small selection:

  • Get listed on Google Places –it’s free and allows users to search Google and Google Maps for further information on a business. It also lets users leave reviews, which if you’re renowned for having a satisfied customer-base, can be useful. Ranking though can be tough, so it’s important to ensure all information supplied is correct and matches that displayed on the website.
  • Involve your business in the offline community – although this may sound tenuous, getting involved in supporting local charity efforts and campaigns can lead to local press coverage. This potential web coverage from elsewhere will only highlight the relevance of your business to the local area.
  • It’s not all just about Google – though the majority of searches conducted go through Google, it’s important not to neglect other search engines. Yahoo! Local and Bing Maps could also prove very useful in directing traffic towards your site.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.