Social media marketing has become a part of many business’ modern marketing strategies – be it Facebook, Twitter, LinkedIn and soon to be Google+.
There are a number of social tools out there to help maximise the marketing potential of the various social media platforms.
Here are just a few of the best:
- Hoot Suite: Hoot Suite is a fantastic tool for businesses managing a presence on a number of social networks. It’s free for five accounts, meaning profiles on the likes of Facebook, LinkedIn, Twitter, WordPress and Ping.Fm can all be easily maintained – without the time consuming process of logging in to each individual network.
- WildFire: This allows businesses to run contests, promotions and the like through their social network profiles, WildFire is adaptable for both small and huge brands alike; it also provides the tools to create the promotion that can then be displayed on the various social networks.
- Social Mention: Social Mention is a great tool for analytics. It allows a company to monitor and track every time they are mentioned on the Internet – and more interestingly what people have to say about the brand.
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