It is too soon for any business to migrate to Google+ because it is still very much in beta. Besides, business accounts are not yet permitted, apart from the odd test account. However, it is unlikely that Google + will go away so it is not a bad idea to start considering how and where it will fit into your digital marketing strategies in the future.
Discussions in the office about whether as a business you will need Google+ have ranged from “Yes, definitely” to “It’s just another place to post” to “Not until you have your Twitter, Facebook and LinkedIn strategies right.”
It’s interesting that it is only a few years since many companies banned their staff from even accessing Facebook during working hours, and now it is an almost essential arena for many businesses. This pattern has occurred so many times, from “Do you need a website?” through “Should you be doing SEO/PPC?” to “Does your business need a Twitter account?” etc. It is likely to be never ending…..which application or service do you need and which simply cannot be ignored?
The reality is that everyone in the office is right. Yes, you will need to be on Google+. Yes, it will be another place to post, engage, follow, interact, share and so on. And yes, you do need to ensure that every social media marketing strategy that you use works for you.
One interesting point that came out of the discussions is the need to occupy as much social media and online real estate as possible in order to find and target your customers. In ye olde days, it was far easier to find your audience because there were a limited number of channels – TV, radio, magazines, newspapers, conferences. Now there are seemingly an infinite number of channels where your potential customers may be found, and the workload which goes with this ‘search and capture’ must be repaid with a return on that investment.
You need to find the right tool for the job FOR YOU, which may will be different to the business next door, a competitive brand, or the industry leader in your sector. Finding the right tools for your desired outcomes is where an experienced internet marketing agency and your in-house knowledge of your business and target market really comes to the fore.
We will look next at how Google+ could contribute to and complement your internet marketing actions in the future …………