There is nothing quite as easy for customers to understand as “free delivery”. It is a no brainer. And it is a magnet for potential shoppers when choosing between the competition, and will bring them on to the website in droves.

Amazon know this, and with the introduction of free delivery for Christmas on all orders over £5, and the publicity this has attracted, let’s guess where people will be buying their books, CDs, computer games, electrical items, cameras, and so on.

Now, you can count on it that once someone is actually ensconced on the website looking for something to buy, they are not going to just spend a measly fiver.

“After all, whilst I am here,” goes the thinking, “I might as well just get everyone’s presents in one fell swoop.”

Any business can afford to offer free delivery, however small they may be, on purchases over a particular amount, especially in the run up to Christmas. Go on, give it a try!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.