Google+ has only just launched, and despite posting huge early figures for its rate of growth, the newest social network on the scene faces a number of obstacles to become a real social media marketing power, according to a report featured on International Business Times website.

Despite an initial statement implying that the service would provide an amazing experience for businesses, the company’s recent move to delete business profiles from Google+ has only strengthened the position of its main rival, Facebook – which itself was recently improved further with the launch of ‘Facebook for Business.’

Google+ has seen a ten per cent decrease in the time spent by users on the site – down to an average of 5 minutes 15 seconds – although this may, in part, be attributed to all users being new, and needing time to set up their profiles, which in turn had originally inflated the figures for ‘time spent on site.

However, the potential rivalry between Facebook and Google has highlighted social media marketer concerns, not just with reaching a target audience, but also the length of time spent on the site.

ComScore’s Andrew Lipman stated that ultimately the overall success of Google+ would ‘depend on how well it converts this strong trial base into regular users.’

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