Yahoo! has announced that it will migrate organic search results to Bing from Wednesday (August 3), according to an article by Search Engine Land.

What this means is that searches on Yahoo! UK, France, Germany, Italy and Spain, will generate results powered by Microsoft’s search engine, Bing. Paid search adverts, however, will remain as they currently are.

The transition is one that’s already been made in America – almost a year ago – and is part of Yahoo! and Microsoft’s joint Search Alliance.

In preparation for the switch, Yahoo! has provided advice to achieve the best SEO results:

  • Optimise your site for the Bing crawler, as this will ensure that it’s listed in organic search results provided by both Yahoo! and Bing.
  • Review whether any changes need to be made to paid search campaigns to ‘compensate for any changes in organic referrals that you anticipate’.
  • Take your most important keywords and compare the rankings between Yahoo! and Bing, this will give some insight into how traffic and sales may be affected by the transition.

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